Rebranding the restaurant with a fresh identity to generate positive awareness and drive sales, guided by a comprehensive brand style guide for a consistent and professional corporate identity.

I started by refining a vague brand and concept into a clear and focused direction before beginning the design. The actual café interior had a modern and casual style, but the logo, which combined vintage and modern elements, didn’t match at all. Therefore, I redesigned the logo to reflect a more casual and modern feel. I primarily used colours that suit the café, such as brown, beige, and yellow, while thoroughly avoiding any bold or flashy colours.